SDNA Earned Rate Program

 

SDNA offers significant discounts and savings for campaigns that advertise in all daily and weekly newspapers in the state. It has been a popular advertising program offered by SDNA since 2002 and used by many statewide campaigns ever since.

 

The concept is simple: The more you invest in newspaper advertising, the more you save. The program starts at 24 inches of advertising. Buy 24 inches of advertising in all member newspapers and save 15 percent off the open rate. Buy 50 inches and you save 21 percent. Buy 150 inches and you save 26 percent. And the savings goes up there.

 

Sign an Earned Rate Program contract at the outset of your media campaign and you get the benefit of the savings from day one. Or, if you don't want to sign a contract, earn the savings as you grow your investment in newspaper advertising.

 

SDNA was the first newspaper association in the country to offer this type of aggressive savings plan for political campaigns. There is nothing else like it in the entire country. This program is made possible through the cooperation of all newspapers in South Dakota.

 

Contact SDNA Advertising Sales Director John Brooks to learn more about the Earned Rate Program and to get started today!